Vates Risk · Brand Guidelines

VATES

A vates was a seer — an augur who read the future in the flight of birds. Our mark is that bird abstracted to a single decisive V: risk intelligence, seen early. This guide covers the logo, colour, type and how they come together.

The mark

One shard-V bird of prey. Bold, symmetric, single-colour by default.

Standalone mark — the bird alone, for avatars, favicons and tight spaces.

Logo colourways

Iris green is default. Reverse to white on iris or dark grounds. Ink for one-colour print.

Iris on light

White on iris

White on dark

Two-tone (facet depth)

Ink — one-colour

Circular avatar

Lockups & placement

The mark sits left, right, above or below VATES. Keep clear space ≥ the height of the V around the whole lockup.

Stacked

Mark right

Mark above

VATES RISK

Colour

Palette taken from the product UI so brand and app match exactly.

#2C5F7A

Iris GreenPrimary. Logo, links, key UI, brand fields.

#1E4052

Brand DarkTwo-tone depth, hovers, dark accents.

#163342

Brand DarkerDeep grounds, dark-mode surfaces.

#0E1D24

InkBody text, near-black.

#F4F6F8

PaperLight page ground.

#E1E5E9

BorderDividers, hairlines, card edges.

#AFC7D3

MistTaglines & captions on dark grounds.

#FFFFFF

WhiteReversed logo, dark-ground text.

Typography

Cinzel — Roman inscriptional capitals — is the logotype only. Montserrat carries taglines, labels and collateral headings. The product UI stays on the system stack.

VATES

LogotypeCinzel · VATES all-caps

CollateralMontserrat · RISK INTELLIGENCE, SEEN EARLY

Product UIsystem-ui / Segoe UI / Roboto — body & interface

Applications

Favicon, social/OG card and email signature — all from the same mark.

Favicon · tile

Favicon · circle

Do & don't

Keep it simple and consistent.

Do keep the mark one flat colour from the palette.

Don't recolour the mark outside the palette or add gradients/shadows.

Do give the lockup clear space and a minimum icon size of 24px.

Don't stretch, rotate, or rearrange the V's proportions.

Do reverse to white on iris/dark grounds for contrast.

Don't place the iris mark on a busy or low-contrast background.

All assets (SVG masters + 3× PNG) live in ~/Pictures/vates-logos/brand-kit/ — logo, lockups, layouts, favicon, social, email, hero — plus _CONTACT_SHEET_3x.png. Regenerate via containers/comfyui/brand_kit.py. Tagline: Risk intelligence, seen early. First-round vector off the AI concept — a final anchor-point tidy is advised before public launch.